Please be advised that as of Wednesday, March 18th New Morning Market is reducing its hours of operation from 10am to 6pm to allow for more time to stock shelves, clean, support our team, and to better serve our customers. We will also be limiting the number of customers at a time so please be understanding, there may be longer wait times. If you have COVID19 symptoms, we ask that you do not come into the store but instead contact us with any questions. Thank you for your patience and understanding as always. For the latest information, resources and guidance related to coronavirus (COVID-19), visit

New Morning Market


Located in Woodbury, CT, New Morning Market is an independent family-owned natural foods store committed to providing local, organic, and delicious food to its community since 1971. Come share with us!


Welcome To New Morning Market

New Morning Market is an independently owned natural and organic marketplace in Woodbury, CT. We consciously stock sustainable products to support your healthy lifestyle, including wholesome prepared foods, local organic produce, special diet items, meat raised without antibiotics and hormones, artisanal cheeses, and high-quality supplements and healthcare items.

Since opening our doors in 1971, we’ve become a community space to gather and connect—in our café over an organic smoothie or at a yoga class hosted by our Vitality Center. Come share with us!

Local Love

In supporting local farmers, we’re actively encouraging organic and regenerative agriculture.

Good for the Planet

Our products are healthy: for you, your family, and the environment. 

The Good Table

A blog for food lovers

Good Food Starts with the Seed

Good Food Starts with the Seed

Every seed has a story to tell. One tomato seed sown in your garden may reveal the rich ancestry of an heirloom and another seed the narrative of 20th century commercial agriculture.
Heirloom seeds have been passed down from generation to generation.

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Quilts That Care

Quilts That Care

Quilts That Care is a Waterbury, CT, based non-profit that has been “wrapping cancer patients and their families in comfort and hope, once quilt at a time” since 2012. Deborah Van Steenbergen founded the group when her late husband Robert was undergoing cancer treatment. In accompanying him to treatments at Harold Leever Regional Cancer Center, Deborah was struck by witnessing other patients going through similar experiences alone and wanted to help them. She wanted to make quilts for them.

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