How It Works

Click the “Start Shopping” button

Sign up for an account

Fill up your cart

Check out

Confirm your order

Pickup Your Order

But! Before You Do, Please Review!

• Note: You’ll be signing up for an account at New Morning Market’s BR Data site.

• Orders must be placed by 11:59pm in order to be processed for the next day. We cannot accept orders after 11:59pm or “same day” orders. 

• Don’t see something in the online store that you need?  Add it to the Special Notes section at checkout! 

• Once you select a pick up date, reserve your time, and Confirm your order you will be brought to the Payment Page. Make sure you click Submit at the bottom of the Payment Page for your order to be confirmed.

• When you arrive at the store at the pickup date & time you selected, please pull up to the Curbside Parking area on the left hand side of the building and call 203-405-2427 to let us know you have arrived and a New Morning Market team member will bring your order out to you.

Limits and Exceptions

• We cannot accept Greenshare numbers through this service.  

• We cannot apply discounts through this service.

• Sale prices are reflected but may change and not be valid on your chosen pick up date.  Please check sale end dates.

  We cannot guarantee add-ons or adjustments once your order is placed.

• The Estimated Cart Total calculated in your order confirmation is an estimate only.  You will receive your final total after the order has been shopped, which will reflect additions or substitutions you’ve requested, special orders, exact weights of “per pound” items and out-of-stocks. 

• We reserve the right to limit quantities.

• Please indicate during checkout if you accept substitutions by item. Substitutions are not available for supplements. 

• We are currently waiving our curbside fee of $5.95 during these unprecedented times.