Together We Can Provide Our Community A Safe, Kind & Caring Experience

Caring for our staff, customers and community has been at the core of our mission for 50 years and counting. Never has it been more critical or essential than during this unprecedented time.

Store Hours

8am – 8pm, 7 days a week

Your Favorite Foods Now Available For Pick-Up

Order Groceries OnlineCafe & Grille Pickup

New Morning Market Mask Mandate

  • We will continue to require masks at all times inside New Morning Market until further notice.
  • Face masks must cover your mouth and nose at all times in the store.
  • No exceptions.
  • Anyone who refuses to do so will be asked to leave the store.
  • Curbside Pick-Up is available.


How We Are Adjusting Our Store Operations

To Best Care For Our Community, We Ask That You:

  • Shop Single:  One person per household only, when possible. 
  • Stay Covered: Wear a mask or face covering. 
  • Practice Social Distancing:  Stay 6-feet apart from your fellow shoppers and New Morning Market staff. We have clearly marked spaced throughout the store, as well as one-way aisles to help you stay the recommended distance from your fellow shoppers. 
  • Shop and Go: Keep your shop quick and efficient. 
  • Avoid Touching: Or handling products you are not purchasing.
  • Stay Home: Anyone exhibiting symptoms of illness to take the recommended precautions and not shop at New Morning Market.

Additional Safety & Kindness Procedures

  • We have limited the amount of people we have in the store at any one time. Please be kind in line.

Safety and Caring for Our Staff

  • We have adapted heightened cleaning and sanitizing practices for all areas of New Morning Market including all areas of the retail floor, front end, backrooms, and staff rooms.
  • In keeping with CDC and Connecticut Safe Store recommendations, we are distributing face masks to all staff.
  • We have added plexiglass partitions at all active registers.

We are so very grateful for all of our staff! You are all heroes!