The Goodness
Most Recent
Crispy Catfish Po’ Boys (Southern-Style, Sustainably Raised)
Catfish has long been a staple of Southern cooking — prized for its mild flavor, tender texture, and versatility in the kitchen. At New Morning Market, we’re proud to offer sustainably farm-raised catfish from the southern United States, raised in freshwater ponds...
Oh. So. Good! A Love Letter to Exceptional Water
Water is the foundation of everything - our health, our food, and the landscapes we care about. At New Morning Market, we believe that choosing better water is a simple yet powerful act of nourishment. That’s why we’re proud to feature a curated collection of...
The Art of Butter
New Morning Market’s Butter Spread How it’s made, where it’s made, and what the animals eat all shape flavor, texture, and melt of butter. Here’s how to choose the best butter (butter…beautiful butter) for your croissant, carrots, ciabatta or...
Recipes
Grandma Hattie’s Slow-Cooked Corned Beef
Some recipes carry more than just flavor—they hold stories, traditions, and the love of generations past. This corned beef recipe was handed down from my great-grandmother, Hattie,, whose family came from Ireland. In the old country, this dish was made with pork, but...
New Morning Market’s Late Summer Gazpacho
Two Delicious Gazpacho Recipes These two gazpacho recipes are ideal for beating the late summer heat and making use of the nutrient-rich garden vegetables that are plentiful this time of year. Plus, as an added bonus, this classic summertime soup doesn’t require any...
Sweet Potato Fry Black Bean Tacos
Clean Comfort Cooking with New Morning Market Turn your next taco night plant-based! Our favorite part about these tacos? They’re literally made of sweet potato french fries seasoned with our favorite Siete seasoning. These tacos come together so easily using pre-cut...
Local Stories
Baldwin Brook Farm Raw Milk
New Morning Market is excited to offer Jersey Cow Raw Milk from Baldwin Brook Farm, in Canterbury, CT. Baldwin Brook Farm is a picturesque raw milk dairy farm located in scenic Canterbury,...
Local Story: Stone Silo Farm
Stone Silo is a small Farm in Woodbury, CT who believes in real and simple food. Their small herd of Nigerian Dwarf goats supply them with the best goat’s milk available to make their amazing...
Local Story: Kent Falls Brewing Co.
Just 16 miles from New Morning Market, tucked quietly away in the town of Kent, is a true rare find for craft beer lovers - Kent Falls Brewing Co. But this is not your standard brewery set-up in a...
Health + Wellness
Back to Balance: Seasonal Wellness Picks for a Smoother September
Whether you’re facing fall allergies, feeling the weight of back-to-school stress, or just looking to reset your routine, our Wellness team has picked their favorite solutions to help you ease into the season with calm and clarity. These are just a few of the...
New Morning Market’s Private Label Expansion
Exciting Things are In-Store at New Morning Market! New Morning Market has partnered with Vitality Works to create our own line of supplements, herbs, tinctures and essential oils which all meet the high quality we strive to bring our customers and community. ...
Veggies in Disguise
Looking for ways to increase veggies? By mixing up the flavor and texture with different cooking techniques and seasonings, your family will benefit from the nutrients and vitamins of yummy veggies and you’ll get to skip the begging and bribing (ok, maybe that last...
New Morning News
The Bright Tang of Sumac: A Flavor Worth Celebrating
When you think of tangy, citrusy flavors, your mind might go to lemons or limes. But there’s another bright star in the kitchen – right in the spice cabinet: sumac. Made from the dried, ground berries of the sumac shrub, this spice adds a lively, lemony tartness that...
Sustainable by Nature: Built for the Future We Believe In
The Bag Stops Here—What to Know About Our Next Big Step On June 30, 2025, New Morning Market will take an important step forward in our ongoing sustainability journey: we’re officially eliminating single-use paper bags at checkout. That means no more large paper...
Now Available: Wagyu Beef
Wagyu Beef Non-GMO, Pasture-Raised, Australian Purebred, Grass-Fed, Award Winning, Halal Certified, Free from Antibiotics and Added Hormones. The finest Wagyu breeders in Australia were brought together to select cattle with elite marbling traits creating steaks and...