Social Responsibility

Our Social Responsibility Statement

As we move towards greater understanding of injustice and systemic racism, research ways to be better allies to all, and look inward to ourselves and our organization at ways we can increase our knowledge and our empathy, we are expanding our approach to our philanthropic efforts.

We acknowledge that this is just a start.  We will continue to examine our own privilege, we will build bridges, not walls, and we will hold ourselves accountable.  

“Do your little bit of good where you are;

 it’s those little bits of good put together that overwhelm the world.”

― Desmond Tutu

New Morning Market works to create an environment where trust and care are at the center of all we do.  From our customers, to our employees, to the way we source our products, and to our community, we strive to learn and share ways to support each other and the planet and work towards an environment of fairness, diversity, respect.

Please revisit this page as we share the ways that we put our values into action.

Round-up for a Cause

To increase the impact that we can make as a community we are extending the September Round-Up contributions through the end of November as well. 

In September through November we will be rounding up for The Connecticut Food Bank.

In the past year…

  • 73% had to choose between food or utilities
  • 63% had to choose between food or rent
  • 68% had to choose between food or medical care

More than 400,000 Connecticut residents struggle with hunger; more than 117,000 children are food insecure.

Connecticut Food Bank | Wallingford, CT

The Connecticut Food Bank works through a network of community-based programs, such as soup kitchens, food pantries and shelters to provide nutritious food to people in need.

A Huge Thank You to Our Community!

During the months of July & August, we raised $2,211.14 for Soul Fire Farm.
We thank you all for your continued support.

Do you have an organization you would like to nominate for the Register Round Up?

Email us at

Read New Morning Market’s non-solicitation policy here.