Our Social Responsibility Statement

“Do your little bit of good where you are;

 it’s those little bits of good put together that overwhelm the world.”

― Desmond Tutu

New Morning Market works to create an environment where trust and care are at the center of all we do.  From our customers, to our employees, to the way we source our products, and to our community, we strive to learn and share ways to support each other and the planet and work towards an environment of fairness, diversity, respect.

Please revisit this page as we share the ways that we put our values into action.

Our Guiding Principles 

Environmental Protection

Food & Nutrition Security

Environmental Protection

Environmental Protection

Environmental Protection

Hunger Relief

Environmental Protection

Sustainable Agriculture

Environmental Protection

Social Justice

Environmental Protection

Care & Education of Children

Our Projects

Round-up for a Cause

This month we are excited to be partnering with Meals on Wheels to support their mission of empowering local community programs to improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated.

Cafe & Juice Bar

Meals on Wheels | Waterbury & Danbury, CT

Meals On Wheels of Greater Waterbury and Greater Danbury home-delivers two meals a day up to seven days a week to seniors, age 60 and above.  Due to COVID19, a greater number of older adults are experiencing food insecurity, making this program more necessary than ever. Another considerable benefit to Meals On Wheels is that the drivers who deliver the food to their customers are committed to reducing the isolation experienced by so many elderly. Frequently the driver may be the only person providing human contact and a safety net, particularly to those seniors who live alone.

If you or someone you know needs more information about Meals on Wheels, call Elder Services at (203) 757-7738 in Greater Waterbury, (203) 743-5418 in Greater Danbury, or email Nutrition@NewOppInc.org.

A Huge Thank You to Our Community!

During the months of September to November of 2020, we raised $1,028.67 for CT Food Bank.

We thank you all for your continued support.

Coloring Book for Safe Haven

Cafe & Juice Bar

We are excited to share the New Morning Market Coloring Book, with proceeds benefiting Safe Haven of Greater Waterbury. With images drawn by local artist Charlotte Chapman, the book is filled with fun produce pictures and witty food puns. $5 each, with all proceeds going directly to Safe Haven of Greater Waterbury. 

Safe Haven of Greater Waterbury is a nonprofit organization committed to providing free, confidential services to victims of domestic violence and sexual assault in a safe, caring environment. They rely heavily on support from the community, approximately 35% of their budget comes from fundraising events, grants, and individual donations. Just $25 can pay for a dinner of 8 women and 7 children at the shelter or a birthday party for a shelter child. And that can be done by purchasing just 5 coloring books. 

Our Commitment to Sustainability

New Morning Market is committed to sustainabilityfrom the ground up. In 2012, owner John Pittari tore down a defunct bowling alley and built New Morning’s fourth and final storefront using recycled materials, including those salvaged on-site, and local resources. New Morning’s polished concrete floor and pine paneling were sourced from nearby towns, and our distinct barn wood decor was reclaimed from a 1792 barn! From our environmentally conscious lighting to refrigerator coolant, we considered the ecological footprint of the store’s blueprint with every square foot. Sustainability in design even expands into New Morning’s unpaved parking lot! Rain water filters through the gravel lot and native plant border to replenish the groundwater below. This level of environmental consideration is the cornerstone of New Morning Market’s mission and is evident in everything we dofrom our community initiatives to our product offerings.

Our Community Partners




Safe Haven

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