Our Social Responsibility Statement
“Do your little bit of good where you are;
it’s those little bits of good put together that overwhelm the world.”
― Desmond Tutu
New Morning Market works to create an environment where trust and care are at the center of all we do. From our customers, to our employees, to the way we source our products, and to our community, we strive to learn and share ways to support each other and the planet and work towards an environment of fairness, diversity, respect.
Please revisit this page as we share the ways that we put our values into action.
Our Guiding Principles
Food & Nutrition Security
Care & Education of Children
Round-up for a Cause
This month we are excited to be partnering with Pomperaug River Watershed Coalition to support their mission of ensuring plentiful high quality water in the Pomperaug Watershed communities through the use of science and education.
Pomperaug River Watershed Coalition | Woodbury, CT
PRWC was founded in 1999 in response to the increasing threats to local water resources. Since then, PRWC has evolved into a nationally recognized model for scientific investigation, municipal assistance, stakeholder collaboration, community education, and volunteer engagement. PRWC mission is to ensure plentiful high quality water in the Pomperaug Watershed communities through the use of science and education. They share their knowledge and expertise with others committed to the protection of water resources for future generations.
Pomperaug Watershed encompasses over 90-square miles across Bethlehem, Woodbury, Southbury, as well as parts of Roxbury, Washington, Morris, Watertown and Middlebury.
A Huge Thank You to Our Community!
During the month of March 2021, we raised $2,079.20 for Meals on Wheels.
We thank you all for your continued support.
Coloring Book for Safe Haven
We are excited to share the New Morning Market Coloring Book, with proceeds benefiting Safe Haven of Greater Waterbury. With images drawn by local artist Charlotte Chapman, the book is filled with fun produce pictures and witty food puns. $5 each, with all proceeds going directly to Safe Haven of Greater Waterbury.
Safe Haven of Greater Waterbury is a nonprofit organization committed to providing free, confidential services to victims of domestic violence and sexual assault in a safe, caring environment. They rely heavily on support from the community, approximately 35% of their budget comes from fundraising events, grants, and individual donations. Just $25 can pay for a dinner of 8 women and 7 children at the shelter or a birthday party for a shelter child. And that can be done by purchasing just 5 coloring books.
Our Commitment to Sustainability
New Morning Market is committed to sustainability—from the ground up. In 2012, owner John Pittari tore down a defunct bowling alley and built New Morning’s fourth and final storefront using recycled materials, including those salvaged on-site, and local resources. New Morning’s polished concrete floor and pine paneling were sourced from nearby towns, and our distinct barn wood decor was reclaimed from a 1792 barn! From our environmentally conscious lighting to refrigerator coolant, we considered the ecological footprint of the store’s blueprint with every square foot. Sustainability in design even expands into New Morning’s unpaved parking lot! Rain water filters through the gravel lot and native plant border to replenish the groundwater below. This level of environmental consideration is the cornerstone of New Morning Market’s mission and is evident in everything we do—from our community initiatives to our product offerings.